HaSalon NYC
       
     
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Restaurant Branding
       
     
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HaSalon NYC
       
     
HaSalon NYC

Israeli celebrity chef Eyal Shani has already made waves in New York City with his pita counter Miznon, but now he’s brought another one of his restaurants to town, this one promising a more dramatic dining experience.

Shani opens his Tel Aviv restaurant HaSalon at 735 10th Ave., between 49th and 50th streets, in Hell’s Kitchen. It’s a spot known for theatrical dinner parties and a menu centered on seasonal local ingredients in Israel, and here, the experience will be similar. It will only operate three nights per week with two seatings per night, one at 6 p.m. and one at 8 p.m., at which point music from Bach and Mozart will give way to a DJ-infused party.

The a la carte menu is rooted in Israeli cuisine, but French and Japanese influences will appear as well. It’ll change on a nightly basis based on what Shani — who now lives here — finds in New York markets; highlighting local ingredients is a big focus here, too.

hasal-01.jpg
       
     
Restaurant Branding
       
     
Restaurant Branding
L_Palmberg_HaSalon_002.jpg
       
     
New Avocado.jpg
       
     
HasalonNYC_4_12_0192.jpg